Description
Santa Cruz Dot Black Hoodie
About Santa Cruz
The Santa Cruz brand, distributed by NHS, is the oldest continuous skateboard company in the world, originally founded by Richard Novak, Doug Haut, and Jay Shuirman.[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][5]
The “Screaming Hand”, designed by Jim Phillips Sr. in 1985, is the main logo of the Santa Cruz brand. The logo has become a skateboarding icon and is recognised widely throughout the skateboarding community; in 2015–16, its 30th anniversary was celebrated with a touring exhibition. As of February 2013, Phillips’s son Jimbo also designs artwork for the Santa Cruz brand.
A controversy arose in February 2013, following Jeremy Scott showing clothing and accessories at New York Fashion Week that featured designs very similar to the Phillipses’ on clothing designed by Jeremy Scott. There was an outcry from Santa Cruz artists, as well as the skateboarding sub-culture, and Denike stated:
It’s obvious to us, the Phillips family, the fans of Jim Phillips Sr. and Jimbo Phillips, and fans of the brand Santa Cruz Skateboards, as well as many in the global skateboard and skate art community that there is clear and obvious infringement by Mr. Scott.
The matter was settled in September with Scott admitting error and the items being destroyed.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
